Web 2.0, conference

http://en.wikipedia.org/wiki/Web_2

Web 2.0 is a phrase popularied by the first Web 2.0 conference in 2004. It refer sto a second generation of web-based servies such as wikis which facilitate collaboration and sharing.

O'Reilly Media titled a series of conferences around the phrase, and it has since become widely adopted.
The term does not refer to an update to Web technical specifications, but to changes in the ways people use the web as a platform.

According to Tim O'Rielly who coined the term, "Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform."

Some technology experts, notably Tim Berners-Lee, have questioned whether one can use the term in a meaningful way, since many of the technology components of "Web 2.0" have existed since the early days of the Web. Tim Berners-Lee, according to wikipedia, is the inventor of the World Wide Web and director of the WWW Consortium.

Session Speakers

Scott Abel ("The Content Wrangler"), Content Management ProfessionalsTopic: Understanding Web 2.0 and Its Impact on Technical Communication
The Semantic Web is coming. And it's bringing with it major changes to the way we create, manage, deliver, consume, and share technical information. In this session we'll examine how Web 2.0 tools and technologies are changing the technical communication landscape. Discover how Web 2.0 methods make it possible for us to deliver “content as a service” and to empower our customers to slice and dice technical content in useful and exciting new ways.
Our Closing Speaker, Scott Abel is a content management strategist and structured content evangelist, whose strengths lie in helping organizations improve the way they author, maintain, publish, and archive their information assets. Scott's website, TheContentWrangler.com, is a popular online resource for technical writers with an interest in content management. A founding member of Content Management Professionals (www.cmpros.org), Scott currently serves as Executive Director of the organization. In his free time, he runs several technical communication industry conferences, including the Documentation and Training conference series (http://www.doctrain.com/).

Lisa Adair, Rockwell AutomationKelly Graham, Rockwell AutomationTopic: Growing and Managing a Formal Editing Process
Lisa Adair and Kelly Graham are editors at Rockwell Automation, where they manage the workload of 19 developers, spread over 7 locations. For our Conference, they will explain how they manage projects, track metrics, and edit with one voice.
Lisa has 12 years of technical writing experience. She joined STC in 1994, and since then has won an STC Award of Excellence in the Northeast Ohio STC Technical Publications Competition and judged in the NEO-STC Technical Publications Competition. Lisa has presented at annual STC conferences.
Kelly has 18 years of technical writing experience. An STC member since 1990, Kelly's service includes Northeast Ohio chapter president, assistant to the Region 4 director-sponsor, as well as a judge for the international and chapter competitions. Kelly has won several STC awards for publication competitions.

Keiran Dunne Ph.D, Kent State UniversityTopic: Bridging the Gap between Authoring and Translation
Dr. Kieran Dunne will discuss the compelling rationale for integrating authoring and translation in terms of cost, risk, quality, and time to market.
Dr. Dunne is Assistant Professor of French at the Institute for Applied Linguistics at Kent State University since 2000. He has been working on authoring and translation for about 3 years. He has presented at national and international conferences and has extensive experience as a localization subcontractor for corporate clients. Dr. Dunne is developing a textbook on computer-assisted translation and localization.

Richard Hodgkinson, ISO JTC 1 SC7/WG2 RepresentativeTopic: International Standards for Software Documentation
ISO/IEC JTC 1/SC 7/WG 2 (Software & Systems Documentation) is currently revising its suite of published standards to address specific audiences, namely: Designers & Developers, Managers, Acquirers & Suppliers, and Testers & Assessors. This presentation will describe the workings of WG 2, its standards, and how YOU can get involved.
An International ISO expert, Richard Hodgkinson is a Fellow of the UK Institute of Scientific and Technical Communicators (ISTC) and writes regular articles on standards for their quarterly journal, the Communicator. He is also a member of the British Computer Society Disability Group. In 2004, the ISTC presented him with the Horace Hockley award for promoting the use of documentation standards.
For 34 years, Richard worked at the IBM software development laboratory at Hursley Park, Winchester (United Kingdom). His responsibilities included the visual design of software interfaces and icons, the laboratory focal point for software accessibility, and representing the IBM Corporation as a UK or Swedish expert on four ISO committees developing international standards for icons and symbols, pen gestures, software documentation, and software accessibility. He also served as project editor for ten published ISO and ISO/IEC standards.
Since 1998 he has participated in ISO/IEC JTC 1/SC 7/WG 2 (Software and Systems Documentation) as PUKE (Principal UK Expert) and editor, taking over the role of Convenor in 2003.
Since leaving IBM in 2004, Richard has continued his participation in standards development and has joined US IT accessibility consultancy, TecAccess. He has also worked for the European Telecommunications Standards Institute in Sophia Antipolis in France, and is currently working on projects for the UK Royal National Institute for the Blind and New Zealand software company, Kiwiplan.

Alan Houser, Group Wellesley, Inc.Topic: The Darwin Information Typing Architecture: What it means for technical communicators
Take a look at one of the hottest topics in our field: the Darwin Information Typing Architecture (DITA). DITA was designed to meet today's increasingly complex demands on technical publishing. What can you learn from DITA, and should you consider using it?
Alan Houser has more than a decade of experience in technical writing and publishing. Alan is president of Group Wellesley, Inc., a Pittsburgh, PA-based company that provides authoring, content management, and workflow services to technology-oriented businesses. Alan has an M.A. in Professional Writing from the Carnegie Mellon University, and is also an Adobe Certified Expert in FrameMaker and Acrobat, an Adobe Certified Instructor, and a member of the exclusive Adobe Community Experts program. He is a voting member of the OASIS DITA Technical Committee and is an Associate Fellow of the Society for Technical Communication.

Neil Perlin, Hyper/Word Services (two presentations)Topic: Structured Authoring Without FrameMaker or DITA
Structured authoring is a hot topic but, outside the structured FrameMaker and DITA worlds, there's a lot of uncertainty about even what it is. This session presents three definitions that don't involve structured FrameMaker or DITA, explains how to pick one, and lists some supporting technologies and methodologies.

Topic: Creating Visual Training Using Captivate
Captivate can quickly, easily, and inexpensively create movies, interactive simulations, even complex eLearning, for training for software and HR soft skills, among other subjects. This session introduces Captivate major features and describes why the tool is becoming competitive with more powerful but more expensive and complex mainstream eLearning tools.
Neil Perlin has 28 years experience in technical communication. In 1990, Neil formed his own consulting firm, Hyper/Word Services of Tewksbury, MA. Neil writes about online documentation and is a popular speaker for the STC and other professional groups. Neil is Madcap Certified for Flare, and Adobe Certified for RoboHelp and Captivate. He provides training, consulting, and development for online content methodologies such as structured authoring and single sourcing, related technologies such as XML, and related tools such as Flare, RoboHelp, Mimic, and Captivate.

Annette D. Reilly, ISO JTC 1 SC7/WG2 RepresentativeTopic: Xtreme Management for Technical Communication
Technical communication managers find extreme conditions affect their critical projects today: managing international virtual teams, managing technical staff outside our profession, and becoming systems managers. Practical pointers and guidance from new international standards can help the transition to more effective team management.

Dr. Annette Reilly's experience with Lockheed Martin includes program management, systems engineering and integration, proposals, and information management. Annette is currently Senior Manager of system engineering, security, test and configuration management for Lockheed Martin's Corporate-wide HR/Payroll, Learning Management, and Staffing Management Systems, a CMM Level 5 organization.

In addition to being a past president and Fellow of the Society for Technical Communication, Dr. Reilly is Chair of the Standards Council, coordinating STC's participation in ISO, NISO, IEEE, OASIS, and W3C standards development efforts. She is a Sr. Member, IEEE; a Certified Software Development Professional of the IEEE Computer Society; a PMP, and holds a CIO Certificate in Federal Executive Competencies and MIS.

Dr. Reilly also brings considerable expertise from her involvement as the U.S. Head of Delegation for ISO/IEC JTC1/SC7/WG2, Software and Systems Documentation; Editor, ISO/IEC 15289, content of software life cycle process information products (documentation); Co-Editor, ISO/IEC P26514, Requirements for designers and developers of software user documentation; Convener, ISO/IEC JTC1/SC7/WG22, software and systems engineering vocabulary; Editor for the online ISO/IED 24765; and Working Group Chair of IEEE 1063-2001, Standard for software user documentation.

Thea Teich, Teich Technical and Marketing CommunicationsTopic: When Did Google Become a Verb?: American English as a Moving Target
American English changes fast, so words viewed today as slang or mashed together may appear in dictionaries tomorrow. Plus, technology tests the bounds of terminology and usage, so technical communicators are ever more challenged to ensure that their deliverables are correct, whatever that means. This session explores trends in American English and ways to make usage decisions.
For more than 30 years, Thea Teich has worked in the fields of technical and marketing communications. In 1995, Thea started Teich Technical and Marketing Communications, which offers technical and marketing communications services, including Web content development, indexing, report development, editing, writing, and marketing communications consultation. Thea was president of the Society for Technical Communication (STC) in 2003-2004, immediate past president (2004-2005), 1st vice president (2003-2003), 2nd vice president (2001-2002), regional director (1998-2001), Southwestern Ohio chapter president (1993-1995), and in several other capacities on the chapter level and on Society-level committees. In 2006, she was named an STC Associate Fellow. In 1998, she received an STC Distinguished Chapter Service Award

Russell Ward, Spirent CommunicationsTopic: A Bit of XML To Solve a Boatload of Problems
This session will demonstrate one company's use of a small, internally-developed XML solution to combat content redundancy and improve output, with outstanding results and significant cost savings.
Russell Ward is an experienced technical writer and structured technologies developer. Russ spent many years working with structured content to maximize efficiency in the techcomm environment, both as an employee and as an independent consultant. He is also an experienced trainer and speaks frequently at conferences and other peer events. He has presented at several STC events, including demonstrations and workshops at the annual conference.